Iowa High School NIL: Rules for Student-Athlete Eligibility
Everything you need to know about Name, Image, and Likeness deals for Iowa high school athletes
The Bottom Line
Yes, Iowa high school athletes can profit from NIL without losing eligibility.
The IHSAA (boys) and IGHSAU (girls) updated their policies in August 2022 to allow this. But the rules are strict about separating your "private" business activities from your school team.
The Core Rule
You can make money from:
- Commercial endorsements
- Promotional activities
- Social media presence
- Product advertisements
Key Concept: You are monetizing your personal brand, not your identity as a "Cedar Rapids Kennedy player" or "Dowling Catholic athlete."
The "Red Lines" (Strict Prohibitions)
To keep your eligibility, you cannot do the following:
No School IP
You cannot use your school's uniform, logo, mascot, name, or facilities in your ads or content.
| Allowed | NOT Allowed |
|---|---|
| Film a commercial holding a football | Wear your high school jersey |
| Promote a product on Instagram | Film it on your high school's field |
| Use your own name and likeness | Use "[School Name] Athlete" in your bio |
No "Pay-for-Play"
You cannot be paid specifically for how well you perform.
| NOT Allowed |
|---|
| "$100 for every touchdown" |
| "$50 bonus for winning state" |
| Payment tied to stats or results |
No Inducements
You cannot accept a deal that is legally or verbally contingent on you attending (or staying at) a specific school.
Translation: No one can pay you to go to—or stay at—a particular high school.
No School/Booster Payments
The money cannot come from:
- The school itself
- Booster clubs
- School-affiliated organizations
Prohibited Product Categories
You cannot endorse products in these industries:
| Category | Why It's Banned |
|---|---|
| Alcohol | Age-restricted |
| Tobacco / Nicotine / Vaping | Age-restricted |
| Gambling / Sports Betting | Age-restricted + integrity concerns |
| Cannabis / Controlled Substances | Illegal for minors |
| Adult Entertainment | Age-restricted |
| Weapons / Firearms | Policy concern |
Important: These categories are banned even if you're 18.
How Iowa Differs from College NIL
Unlike college (NCAA), where "Collectives" (donor pools) often pay athletes just to be on the roster, Iowa high school NIL is true "market value" NIL.
| College NIL | Iowa High School NIL |
|---|---|
| Collectives pay you to be on the roster | You must actually do something to get paid |
| Often tied to just showing up | Must deliver value (content, appearances, etc.) |
| Can be "gifted" | Money for nothing = eligibility violation (gift) |
Business Relationship Required: You must actually do something to get paid—sign autographs, post on Instagram, coach a camp, etc. If you're given money for doing nothing, it could be viewed as an eligibility violation (a gift).
Age Limits & Minor Requirements
Is There a Minimum Age?
No. A freshman can sign a deal—there's no specific minimum age for NIL in Iowa, provided you're a current high school student.
The "Under 18" Contract Rule
While the IHSAA/IGHSAU allows you to have a deal at any age, you cannot legally sign a binding contract by yourself if you're under 18.
| The Limit | The Fix |
|---|---|
| A contract signed solely by a minor is generally voidable (the minor can walk away) | A parent or legal guardian must co-sign any written agreement |
Reality: No reputable company will sign a deal with a 16-year-old without a parental signature because they want the contract to actually hold up in court.
The Upper Age Limit
There's a hard ceiling for high school sports eligibility:
| Rule | Impact |
|---|---|
| You generally cannot be 20 years of age or older | Aging out of HS sports ends your "high school NIL" status |
Financial Logistics for Minors
If you're under 18, you may face hurdles receiving money:
| Challenge | Solution |
|---|---|
| Bank Accounts: Many payment platforms (PayPal, Venmo) require users to be 18 | Open a custodial account (managed by a parent) |
| Tax Liability: The IRS doesn't care about your age | If you make over $400, you owe self-employment tax—whether you're 15 or 18 |
Steps to Protect Eligibility
If you or your athlete is considering a deal:
1. Consult Your Athletic Director
While state-level reporting isn't always mandatory, strongly consider disclosing the deal to your school's Athletic Director before signing. They can spot violations that might get you banned.
2. Check Contracts Carefully
Ensure the contract doesn't conflict with school team activities:
- You cannot miss practice or a game to shoot a commercial
- School comes first
3. Handle Taxes Immediately
NIL income over $400 is generally subject to self-employment tax. Set aside 30-35% for taxes immediately.
See NIL & Athlete Income for detailed tax guidance.
"Safe" NIL Ideas (No School Logo Required)
Here are NIL opportunities that don't risk eligibility:
| Category | Examples |
|---|---|
| Social media | Instagram posts, TikTok content, YouTube videos |
| Local business partnerships | Restaurant promos, gym endorsements, car dealerships |
| Coaching & camps | Youth skills camps, private lessons |
| Autograph sessions | Card shows, fan meet-and-greets |
| Personal brand merchandise | Selling your own branded apparel (without school logo) |
| Content creation | Podcasting, streaming, tutorials |
Template: Email to Athletic Director
Subject: NIL Opportunity Review Request
Dear [AD Name],
I've been approached about a potential NIL opportunity and want to ensure
it complies with IHSAA/IGHSAU rules before proceeding.
Brief description: [What the deal is]
Company: [Who is offering it]
Compensation: [What you'd receive]
Requirements: [What you'd do]
I've reviewed the eligibility rules and believe this complies because:
- No school logos, uniforms, or facilities involved
- Not pay-for-play (payment isn't tied to performance)
- Not an inducement (not contingent on attending any school)
- Product category is not prohibited
Would you be willing to review this before I sign anything? I want to
protect my eligibility and make sure I'm doing this the right way.
Thank you,
[Your name]
The High School to College Trap
Warning: Signing certain types of agent contracts now could accidentally ban you from playing in college (NCAA) later.
The Risk
If you sign with an agent who also represents professional athletes, or if your contract has certain clauses, you may lose your amateur status.
How to Stay Safe
| Do This | Avoid This |
|---|---|
| Use NIL-specific agencies that specialize in amateur athletes | Full-service sports agents who primarily represent pros |
| Keep contracts short-term and simple | Long-term exclusive representation agreements |
| Understand what "professional" means under NCAA rules | Assuming high school NIL rules = college NIL rules |
Before College
If you're being recruited to play college sports, have a conversation with the compliance office of any school you're considering. They can review your NIL history and flag potential issues.
Quick Reference Summary
| Question | Answer |
|---|---|
| Can you sign a deal? | Yes |
| Can you wear your jersey in the ad? | No |
| Can a booster pay you to play for their school? | Absolutely not |
| Is there a minimum age? | No (but parents must co-sign if under 18) |
| Can you promote beer if you're 18? | No ("vice" industries banned for all HS athletes) |
| Do you need to tell anyone? | Strongly recommended: tell your AD |
| Do you owe taxes? | Yes, if you make over $400 |
FAQ
Q: Do I need to register my NIL deals with the state?
A: Not currently required by the IHSAA/IGHSAU, but disclosing to your Athletic Director is strongly recommended.
Q: Can I use my school's colors (not logo) in content?
A: This is a gray area. Using generic team colors (like "blue and gold") is generally safer than anything that specifically identifies your school.
Q: What if a company wants to photograph me at school?
A: Not allowed. The deal cannot involve school facilities, even as a backdrop.
Q: Can I mention that I play a sport at my school in my social media bio?
A: Stating a fact ("Basketball player") is different from using school IP. But avoid "[School Name] Basketball" or school hashtags in sponsored content.
Q: What happens if I violate the rules?
A: You could lose eligibility for your sport. The severity depends on the violation—consult your AD immediately if you think you may have crossed a line.
Q: Can I do NIL while also receiving athletic scholarships for college?
A: Yes, NIL doesn't affect athletic scholarships, but you should coordinate with the college's compliance office once you commit.
What ISP Teaches
Iowa Sports Prep students learn NIL literacy as part of the Financial Skill Tree:
| Module | What Students Learn |
|---|---|
| NIL Eligibility | Iowa IHSAA/IGHSAU rules, what's allowed |
| Brand Building | Creating content without school IP |
| Contract Basics | What to look for, red flags |
| Tax Reality | Self-employment tax, deductions |
| The College Transition | Protecting amateur status for NCAA |
See NIL & Athlete Income for the full curriculum on managing NIL as a business.
Related Topics
- NIL & Athlete Income → — Tax strategies, brand building, protecting your earnings
- Iowa Sports Overview → — IHSAA/IGHSAU governance
- HF 189 Sports Access → — Playing for public school teams as a private school student
- Teen Entrepreneur → — Starting a business as a minor
- First Tax Return → — Filing taxes on NIL income
Sources
- IHSAA NIL Policy (August 2022)
- IGHSAU NIL Policy (August 2022)
- Iowa Code — Contract law for minors
- IRS Publication 334 — Tax Guide for Small Business